Progresso
Americans are exhausted, depressed, and in desperate need of some TLC. What better way to achieve spiritual healing than in the form of delicious, heartwarming soup?
PRINT/OOH
The Merch
We’ll be releasing a line of comfy merch exclusively available at Walmart.
Social
In-Store Activation
We're partnering with another cozy essential, Celestial Tea, for a cozy in-store bundle that is only available at Walmart, with Progresso soup, tea and blankets.
Influencers
We will partner with cozy influencers to showcase Progresso on their feeds.
Caitlin Covington, @cmmoving
McKenna Barry, @mrsmckennabarry
Experiential
Progresso will warm up chillier cities with $2 bowls of hot soup from pop-up food trucks, featuring grilled cheese pairings, while donating a can of soup to local food banks for every bowl sold.
AD: Madeline Bartusch